November 5th - 7th, 2024 | Toronto, ON

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Diversifying Domestic and International Recruitment Strategies: Thriving in a Competitive Landscape

In recent years, Canadian student recruitment has faced unprecedented challenges, and the future promises its own set of unique obstacles. Whether you've been in the industry for a few years or a few decades, adaptability and innovation have never been more crucial. How can you remain agile and true to your brand in this ever-changing environment? How can you diversify your approach and mitigate risks while staying aligned with your SEMM strategies? How do you pivot and develop new tactics on the go? Join us as we explore how to navigate these turbulent times and position your institution for success.

Discussion Topics:

  • Reducing Dependence on Primary Source Markets: Explore strategies to diversify your recruitment sources and reduce reliance on traditional markets
  • Embrace Your Identity: Learn the importance of confidently showcasing who you are as an institution, without apologies
  • Aligning Identity with Strategy: Discover how to harmonize your institutional identity with your recruitment tactics
  • Nurture Your Core Strengths: Ensure you don't overlook your fundamental strengths while expanding your recruitment efforts

Dan Seneker headshot

Dan Seneker

Associate Vice-President Enrolment & University Registrar, Enrolment Services, Saint Mary’s University

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Diversifying Domestic and International Recruitment Strategies: Thriving in a Competitive Landscape