November 5th - 7th, 2024 | Toronto, ON

Optimize Your Enrolment and
Drive Student Success

Discover trends, learn best practices, and build invaluable connections.

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Getting (More) Serious About International Recruitment

Now that access to permanent residency is much less assured by attending post-secondary in Canada, institutions have to analyze more carefully what drives international students' decisions to enrol here. While increasing our understanding of this market, we also have to generate new ways of representing our individual and collective brands abroad.

This workshop will combine a look at relevant research about what drives the decisions of international students (and how those drivers may vary by region or country) with a discussion among participants about their experiences and how their institutions are responding.

Join us for the facts, the discussion, and some creative thinking on new approaches.

Jennifer Powell headshot

Jennifer Powell

Director, Community Engagement, Brainstorm Strategy Group Inc.

Post-Secondary Co-Presenter headshot

Post-Secondary Co-Presenter

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Getting (More) Serious About International Recruitment