November 5th - 7th, 2024 | Toronto, ON

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Leaders Exchange: Fostering SEMM Buy-In Across the Institution – Strategies for Success

In today's dynamic educational landscape, Strategic Enrolment Management and Marketing (SEMM) is more critical than ever. Achieving SEMM success requires a collaborative approach, engaging leaders to front-line staff across various departments to work towards a unified vision. This roundtable is designed for institutional leaders seeking to build a cohesive and committed team dedicated to enhancing enrollment strategies and outcomes.

This session is an opportunity to exchange ideas, ask questions, and gain valuable insights from peers who have successfully navigated the complexities of obtaining SEMM buy-in. Whether you're just beginning your SEMM journey or looking to enhance your current strategies, this roundtable will provide the tools and inspiration needed to drive institutional success.

Discussion Topics:

  • Building a Compelling Case: Learn how to articulate the importance of SEMM in ways that resonate with diverse stakeholders, from faculty to administrative staff.
  • Collaborative Leadership: Explore methods for fostering a culture of collaboration and shared responsibility for enrollment goals.
  • Communication Strategies: Discover effective communication techniques to ensure clear and consistent messaging around SEMM initiatives.
  • Overcoming Resistance: Identify common barriers to SEMM buy-in and practical solutions to address and overcome them.
  • Measuring and Celebrating Success: Understand the importance of setting measurable goals and celebrating milestones to maintain momentum and engagement.

Dan Seneker headshot

Dan Seneker

Associate Vice-President Enrolment & University Registrar, Enrolment Services, Saint Mary’s University

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Leaders Exchange: Fostering SEMM Buy-In Across the Institution – Strategies for Success