Optimize Your Enrolment and
Drive Student Success

Many Institutions have done the research, developed student personas, and use them in their marketing and communications. The work is done, and the team can now move on to something else. The issue is, that you’ve only just started. That’s because developing and effectively using personas, ‘buyer profiles’ and/or archetypes is a never-ending process that every institution needs to invest in yearly.

Human behaviour evolves and changes over time. Therefore, so should your personas. Especially since they aren’t just for future students. Current students, Alumni, staff, community partners, etc. all play a part in the future growth of the institution. In this session, Sean will discuss a value-based approach to understanding and engaging with a mix of ‘audiences’. We will also discuss how each group impacts the institution and how other departments should be optimizing defined personas/profiles to deliver on their objectives.

Learning Outcomes

• A refined view of how to better understand key audiences
• New approaches to best define who they are
• Ways to keep personas fresh year-after-year