November 5th - 7th, 2024 | Toronto, ON

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Two Ends of the Same Stick: Bridging Admissions with Recruitment

Is your admissions office set up appropriately to support your institution’s SEM initiatives and recruitment goals?

In today's competitive educational landscape, institutions face significant challenges in attracting students to sustain enrolment and diversification targets. The emphasis on international recruitment has correspondingly intensified. However, the dependence on international student enrollment is often exceeding current preparedness. This necessitates a strategic reassessment by administrators regarding admissions processes and implementing innovative changes in their operations while maintaining compliance with regulatory policies and governance standards.

This presentation will share the experiences, challenges, and insights gained by the admissions department at University Canada West in response to an institutional initiative aimed at substantial student population growth and demographic expansion, increasing its student population by more than 10,000 students within a 3-year period, demonstrating sustained growth even amid the challenges posed by the 2020 pandemic.

Learning Outcomes

  • The central challenges to processing applications from international applicants (and how to overcome them)
  • The benefits of restructuring Admissions (in alignment with institutional SEM objectives)
  • The metrics and indicators used to assess the impact of operational changes

Colby McLeod headshot

Colby McLeod

Associate Registrar, Enrolment Management & Student Success, University Canada West

Xin Dong headshot

Xin Dong

Associate Registrar, Admissions, University Canada West

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Two Ends of the Same Stick: Bridging Admissions with Recruitment