Optimize Your Enrolment and
Drive Student Success

A sales mindset in student recruitment is not about being pushy, short-sighted, or pushing a prospective student towards a program that isn't a good fit for them – it’s the opposite. It’s about aligning your mission to support your prospective students, by clearly communicating your school's value proposition, deeply understanding their prospective students’ needs and interests, and by investing in long-term relationships.

It is a student recruiter's job to be a great listener, behave ethically and authentically, and to address their prospective students’ concerns directly, providing solutions to their challenges. It’s also their job to focus on numbers – leads, conversions and re-engagements, among others – and to watch their enrolment numbers grow while accolades from campus partners flow in.

Join us for this workshop as we discuss the importance of reframing student recruitment to one of a sales mindset and explore how doing so will not only improve your schools recruitment and enrolment results, but will also lead to recruitment staff retention and fulfillment.